Your associations with Healthy Urban Living
The survey is closed. Before the start of summer, we will share the results of this survey with you on our website and social media.
About the survey
Together with a graduate student, our partner Utrecht Marketing is conducting research into Utrecht Region’s proposition: Healthy Urban Living. Recent research into this topic resulted in the recommendation to dive deeper into the associations businesses have towards Healthy Urban Living.
The purpose of this survey is to find out what Healthy Urban Living means to you and your work in the region. Your associations can be used to make the proposition more concrete, visual, and therefore easier to communicate and implement in your day-to-day work.
Before the start of summer, we will share the results of this survey with you on our website and social media.
What to expect
You can enter the survey by clicking on the button below. This will take you to a list of questions in Google Forms. You can participate until 27 March.
The survey is divided into four sections:
1. General questions about the organisation you work for.
2. Open associations you have regarding Healthy Urban Living.
3. Specific word associations you have, measured on a 10-point scale, regarding Healthy Urban Living.
4. Specific image associations you have regarding Healthy Urban Living.
Participating will take approximately 5 minutes of your time. All your answers will be processed anonymously.
Utrecht Region is a public-private partnership of government organisations, universities, research institutes and businesses. Together, we focus on developing and strengthening the position of the region as Europe’s hotspot for Healthy Urban Living. Our mission is to contribute to future sustainable employment in Utrecht Region. We do this by encouraging companies from abroad to invest in the region as well as by supporting the international growth of Utrecht-based companies.Learn more